A simple definition, it’s helping people take another step.
We all make progress in life one step at the time.
If you can help people take one next step, they will love you forever.
Sometimes we need to tell how something works, why it works, how to do it, mistakes to avoid and content marketing can do that
You have to know that really content marketing is not about you or how much you know, it’s about the reader and what they need.
And what they need in MANY cases can be understood by one question:
What do I do now?
I bought your offer what do I do now?
I have an autoresponder, what do I do now?
I have a blog, what do I do now?
No matter who you are or where you are in life and journey toward success there is SOMEONE out there who needs to know what you know.
They need to know what to do now.
And if you HELP them, they will like you, they will trust you, they will join your list and they will buy from you.
How do you get started doing this type of content marketing?
The type that helps real people solve real problems. They are two words… START SHARING.
When you learn something new, share it.
When you fail and learn from you mistake, share it.
When you are down and discourage, share it.
When you have a victory, share it.
Share the details. People need to know from other people mistakes so they don’t have to make the mistakes themselves.
So where do you share?
1 – Your blog.
It’s your platform. It’s your home base
2 – Your email list.
They are a lot of people who will not visit your blog, but they will read your emails. Send those email every day and nurture the people on your email list.
3 – Social media.
A great place to share
4 – Niche specific forums and chats.
5 – Medium.
There are a lot of people who read, you will develop a following and you get to actually help other people.
And when you help them, they are going to help you in return.
6 – Quora.
People ask questions. They need to know what you know even if what you know right now doesn’t feel that much, believe it is.
That content marketing is easy, it’s easy to get started and it does NOT take much time.
It can be automated.
It can be helpful not only for you but for the people who read it.
It can build your list.
And it’s free to do.
Start sharing right now.
It really works.
Source: Charlie Page